The Home Selling Process

Here's A Proven Path to Success in Selling a Home.

Click on each step for further information.

Step #1:
Protect your interests – choose a seller’s agent before you need to sell.

Step #2:
Let us advise you how to prepare your home to show and compete for buyers.

Step #3:
Get pre-approved for the loan on your next home.

Step #4:
Tell us to begin the marketing process for your home.

Step #5:
Start looking for your next home with a Personal Home Finder.

Step #6:
Don’t overlook an early offer on your home.

Step #7:
Let us coordinate your sale and purchase and handle the details.

 

 

Protect your interests – choose a seller’s agent before you need to sell.

What is a Seller’s Agent? This is a Realtor who is qualified to, and will, represent only you and your best interests – not the buyer – unless you specifically agree in writing to dual representation, which is a rare occurrence.

It is important that you retain a skilled Realtor who has demonstrated competence in several disciplines including local real estate market knowledge, skill and knowledge in how to prepare a home for sale and abilities and tools to market your home.

Doesn’t every Realtor offer the same services? - Who is ‘best’? Just as homes are all different, the same is true of Realtors and their services. Even if they are associated with the same brokerage company, they will have differing personal services beyond those of the company.

It is best to compare before you select a seller’s agent. Ask for their qualifications. Will they offer written money-backed performance guarantees. Will they educate you about the marketing and selling process so that you make informed and sound decisions?

Let us show you how to make home shopping and buying experiences more rewarding.

Here is a list of 10 questions to ask when interviewing a Realtor:

 

  • 1. Are you a full time Realtor and how many years of experience do you have?

  • 2. How many homes do you sell a year and what is your sold to expired ratio?

  • 3. What processes and techniques will you use to suggest a price for my home?

  • 4. Do you have a detailed and written plan to sell my home for the best price possible?

  • 5. How will you find a buyer for my home – what type of marketing do you use?

  • 6. Do you have a potential buyer for my home at this time?

  • 7. How often will you stay in touch with me and how accessible are you by phone?

  • 8. Do you offer written money-backed performance guarantees?

  • 9. Do you have a hand-picked team of specialists to handle business details?

  • 10. Do you use leading edge marketing tools to sell my home, such as Talking House Radio Transmitters, Consumer Education Web Sites, Auto-Responder E-Mail, Fax on Demand and Recorded Information Voice Hot Lines, Web-based Marketing and Visual Tours of the your listings?

 

Let us advise you how to prepare your home to show and compete for buyers.

The marketing of your home actually begins before the sign goes in the yard and the first buyer sees your home . . . it starts with a detailed review of your home and an honest discussion about its strong and weak competitive points.

As your real estate consultants we will make suggestions and provide you with information and resources so that, at your option, you can make sensible improvements to offset any less than competitive aspects that your home may have.

A little extra fix up and clean up, and ‘staging’ or merchandising your home – just like a store front window – will payback many times over in a quicker and higher dollar sale.

 

Get pre-approved for the loan on your next home.

You are now both a seller – for your current home, and a buyer – for your next home. Just as you will want to know that the buyer of your home is financially qualified to buy and close their purchase, the seller of the home that you buy will want the same assurance.

The best way to accomplish this is to visit with a home loan specialist and obtain a loan pre-approval that is evidenced by a letter from the lender. The best time to do this is before you place your home on the market for sale.

As we discussed in the Buying Process section of this web site, a loan approval letter can, if properly used, be a tremendous tool to help you buy at competitive terms and price.

Also by confirming how much home loan you can comfortably afford, you can determine how much cash (equity) you must realize from the sale of your current home to enable you to buy your next home. This way you do not under-buy, over-buy or under-sell.

 

Tell us to begin the marketing process for your home.

OK, you have now interviewed Realtors and made decision to retain our services to sell your home.

You have completed recommended repairs, boxed up and stored all of your excess belongings at a site away from your home, depersonalized your home by removing unnecessary nick knacks, and you have been pre-approved for our new home loan.

You are now ready for us to start our marketing plan to get your home SOLD.

 

Start looking for your next home with a Personal Home Finder.

The right time to start looking for your next home is before your current home is sold. Otherwise you may not have enough time to find a suitable home and to make a ‘door-to-door’ move. Fortunately, if you have followed all of our steps for selling and advice, your home will most likely sell quicker than you planned.

We provide a free service to all of our clients called our Personal Home Finder service. After you tell us what type, price range, features and location you want in a home, we program our computer to automatically e-mail you all of the homes that match your description, within moments of the time that they are entered into the multiple listing system.

In addition to all of the new listings, you will also be notified about price reductions or other major changes to homes for sale that you may be considering.

This will save you a tremendous amount of time by not having to call around to dozens of Realtors to get prices and addresses of homes that are not really the homes you wanted to see anyway. You will also not have to spend endless hours driving around town to see Sunday open houses every weekend. And you will not have to hope that you can find all of the new homes on the Internet before they sell to someone else.

 

Don’t overlook an early offer on your home.

Often the best offers to purchase a home come early but sadly they are often dismissed without serious negotiation because of over confidence on the part of the seller and their Realtor.

We encourage our clients to seriously consider any written offer to purchase. We have seen what seemed to be ridiculous offers (very low prices and unrealistic terms) become great offers with competitive price and terms if given a chance to be improved.

You are always in control. We will give you options backed with factual information and market proven advice. As an well advised and well informed home seller you will be in the best position to make sound decisions that will be in your best long term interest.

 

Let us coordinate your sale and purchase and handle the details.

If your home doesn’t sell before you find the property that you would like for your next home, you’ll have a couple of options.

Your first option is to buy your next home first, using a choice of strategies to hedge your financial risk, and ensuring that a great home does not slip away from you. Your second option is to wait until your home sells and hope that the home that you want will still be available.

If you choose to buy before you sell we will counsel and advise you about ways to avoid owning two homes at the same time. Alternatives may include affordable ‘bridge’ or interim financing, purchasing with a ‘sell first’ contingency clause, or delaying closing of your next home to allow more time for the sale and closing of your current home.

Since every situation is different, we cannot cover all of the alternatives, strategies, risks and rewards here. We offer a free report that discusses more details about this subject.