Protect your interests – choose a seller’s agent before you
need to sell.
What is a Seller’s Agent? This is a Realtor who is qualified
to, and will, represent only you and your best interests –
not the buyer – unless you specifically agree in writing to
dual representation, which is a rare occurrence.
It is important that you retain a skilled Realtor who has demonstrated
competence in several disciplines including local real estate market
knowledge, skill and knowledge in how to prepare a home for sale
and abilities and tools to market your home.
Doesn’t every Realtor offer the same services? - Who is ‘best’?
Just as homes are all different, the same is true of Realtors and
their services. Even if they are associated with the same brokerage
company, they will have differing personal services beyond those
of the company.
It is best to compare before you select a seller’s agent.
Ask for their qualifications. Will they offer written money-backed
performance guarantees. Will they educate you about the marketing
and selling process so that you make informed and sound decisions?
Let us show you how to make home shopping and buying experiences
more rewarding.
Here is a list of 10 questions to ask when interviewing a Realtor:
1. Are you a full time Realtor and how many years of experience
do you have?
2. How many homes do you sell a year and what is your sold to
expired ratio?
3. What processes and techniques will you use to suggest a price
for my home?
4. Do you have a detailed and written plan to sell my home for
the best price possible?
5. How will you find a buyer for my home – what type of
marketing do you use?
6. Do you have a potential buyer for my home at this time?
7. How often will you stay in touch with me and how accessible
are you by phone?
8. Do you offer written money-backed performance guarantees?
9. Do you have a hand-picked team of specialists to handle business
details?
10. Do you use leading edge marketing tools to sell my home, such
as Talking House Radio Transmitters, Consumer Education Web Sites,
Auto-Responder E-Mail, Fax on Demand and Recorded Information Voice
Hot Lines, Web-based Marketing and Visual Tours of the your listings?
Let us advise you how to prepare your home to show and compete for
buyers.
The marketing of your home actually begins before the sign goes
in the yard and the first buyer sees your home . . . it starts with
a detailed review of your home and an honest discussion about its
strong and weak competitive points.
As your real estate consultants we will make suggestions and provide
you with information and resources so that, at your option, you
can make sensible improvements to offset any less than competitive
aspects that your home may have.
A little extra fix up and clean up, and ‘staging’ or
merchandising your home – just like a store front window –
will payback many times over in a quicker and higher dollar sale.
Get pre-approved for the loan on your next home.
You are now both a seller – for your current home, and a
buyer – for your next home. Just as you will want to know
that the buyer of your home is financially qualified to buy and
close their purchase, the seller of the home that you buy will want
the same assurance.
The best way to accomplish this is to visit with a home loan specialist
and obtain a loan pre-approval that is evidenced by a letter from
the lender. The best time to do this is before you place your home
on the market for sale.
As we discussed in the Buying Process section of this web site,
a loan approval letter can, if properly used, be a tremendous tool
to help you buy at competitive terms and price.
Also by confirming how much home loan you can comfortably afford,
you can determine how much cash (equity) you must realize from the
sale of your current home to enable you to buy your next home. This
way you do not under-buy, over-buy or under-sell.
Tell us to begin the marketing process for your home.
OK, you have now interviewed Realtors and made decision to retain
our services to sell your home.
You have completed recommended repairs, boxed up and stored all
of your excess belongings at a site away from your home, depersonalized
your home by removing unnecessary nick knacks, and you have been
pre-approved for our new home loan.
You are now ready for us to start our marketing plan to get your
home SOLD.
Start looking for your next home with a Personal Home Finder.
The right time to start looking for your next home is before your
current home is sold. Otherwise you may not have enough time to
find a suitable home and to make a ‘door-to-door’ move.
Fortunately, if you have followed all of our steps for selling and
advice, your home will most likely sell quicker than you planned.
We provide a free service to all of our clients called our Personal
Home Finder service. After you tell us what type, price range, features
and location you want in a home, we program our computer to automatically
e-mail you all of the homes that match your description, within
moments of the time that they are entered into the multiple listing
system.
In addition to all of the new listings, you will also be notified
about price reductions or other major changes to homes for sale
that you may be considering.
This will save you a tremendous amount of time by not having to
call around to dozens of Realtors to get prices and addresses of
homes that are not really the homes you wanted to see anyway. You
will also not have to spend endless hours driving around town to
see Sunday open houses every weekend. And you will not have to hope
that you can find all of the new homes on the Internet before they
sell to someone else.
Don’t overlook an early offer on your home.
Often the best offers to purchase a home come early but sadly they
are often dismissed without serious negotiation because of over
confidence on the part of the seller and their Realtor.
We encourage our clients to seriously consider any written offer
to purchase. We have seen what seemed to be ridiculous offers (very
low prices and unrealistic terms) become great offers with competitive
price and terms if given a chance to be improved.
You are always in control. We will give you options backed with
factual information and market proven advice. As an well advised
and well informed home seller you will be in the best position to
make sound decisions that will be in your best long term interest.
Let us coordinate your sale and purchase and handle the details.
If your home doesn’t sell before you find the property that
you would like for your next home, you’ll have a couple of
options.
Your first option is to buy your next home first, using a choice
of strategies to hedge your financial risk, and ensuring that a
great home does not slip away from you. Your second option is to
wait until your home sells and hope that the home that you want
will still be available.
If you choose to buy before you sell we will counsel and advise
you about ways to avoid owning two homes at the same time. Alternatives
may include affordable ‘bridge’ or interim financing,
purchasing with a ‘sell first’ contingency clause, or
delaying closing of your next home to allow more time for the sale
and closing of your current home.
Since every situation is different, we cannot cover all of the
alternatives, strategies, risks and rewards here. We offer a free
report that discusses more details about this subject.
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